There are many different solutions available to market your brand using display advertising. While traditional signs and graphics are an effective form of advertising, what about something a little more interactive and eye-catching? Digital signage combines traditional display advertising with technology for a fun and creative way to market your brand. Here are various ways you can use digital signage solutions:
- Directories & Business Hours
- Menu Boards
- Display Sales or Promotions
- Events & Conferences
Directories & Business Hours
If you manage an office building with multiple businesses, it can be hard to keep up with all the changes happening at any given time. Using digital signage makes it easy to keep directories and business hours updated. Not only do digital displays look attractive when first walking into a building, but they also make it clear where companies are located within the property. This readily available information makes it quick and easy for guests to find where they need to go. Digital displays can also be used to list business hours and other information that a visitor may need to know.
Because menus are continually being updated with seasonal items, committing to a fixed display doesn’t leave much room for modifications. However, you can change and update things as often as you like with a digital menu board. For example, you can make adjustments as you offer special items, swap out and add ingredients, or if you happen to run out of stock and need to remove an item. Plus, with digital signage, you can get as creative as you want with your menu board design.
Display Sales or Promotions
Because digital signage is modifiable, it’s the perfect avenue of displaying sales or promotions. Whether you’re running a holiday special, a limited-time sale, or another special promotion, you don’t want to have to spend a ton of money on marketing materials that will become obsolete in a few weeks. With digital displays, you can simply update the design whenever your advertising objectives change. Plus, digital signs come in many different shapes and sizes, so you can choose something on the smaller side or opt for a life-size display.
Events & Conferences
When it comes to showing off your brand, events and conferences are one way many choose to market their business and network. Having an interesting, fun, and interactive booth helps get more people to stop and engage with whatever products or services you are offering. If you’re an event organizer, digital displays also make great wayfinding signage for directing people where to go for certain functions or meetings at a conference.
Work with Our In-House Designers
No matter what type of digital signage solution you need, our in-house designers would love to work with you to make your vision become a reality. Whether you want something bright and eye-catching or something more minimal and clean, we can help you achieve whatever design goals you have in mind. Reach out to our experienced team of design professionals today to get started!
ST Graphics, the space-enhancing specialists, would love to help you create a custom decorative film and graphics solution. ST Graphics is the largest 3M certified window film installer in the Midwest. We serve schools, business owners, designers, and architects in Ohio, Indiana, and Kentucky. Schedule a free consultation, and we’ll bring your space to life.