wayfinding signage on glass window pane in door frame

Wayfinding Signage & Why It’s Important

In Custom Graphics by ST Graphics

Even if you weren’t aware, you more than likely have used wayfinding signage at some point in your life and may even use it daily. Whether you’re jumping on the subway, catching a plane at the airport, walking to class at a university, or simply going to the mall, wayfinding signage is there to help guide you to where you need to go. 

What Is Wayfinding Signage? 

Wayfinding signage consists of informational, navigational, directional, and warning signs that either lead you to where you need to go or tell you important details that you may need to know when traveling or visiting a location. You’ll find wayfinding signs in train stations and other transportation facilities, retail stores, hospitals, schools, movie theaters, amusement parks, parks, and almost anywhere open to the public. Wayfinding signage is important because it not only contains key information, it also makes a visual impression.

Types of Wayfinding Signage

There are many different types of wayfinding signs available, depending on what you need, where you need it, and why you need it. 

Wall Graphics 

Wayfinding signage can include wall graphics that cover either a small section or a larger portion of the wall. Wall graphics can include anything from directories and locations to menu boards and hours of operation. What’s nice about wall graphics is that you don’t need any additional fixtures. You can simply use the space you already have available. 

Plastic & Acrylic Signs 

Plastic and acrylic signs are commonly used for wayfinding. They’re versatile and can be mounted practically anywhere, whether it’s hanging from a ceiling or attached to the wall. Examples of plastic or acrylic wayfinding signs include restroom signs, name placards for offices, and room numbers. 

Floor Signage 

Wayfinding signs can also go on the floor to aid with navigation. During the Covid-19 pandemic, floor signage became a necessity as businesses implemented social distancing signs to help prevent the spread of the virus. In addition, floor signs can display any important information people may need to see when walking or traveling throughout a building. 

Custom Window Film 

Blank walls are a great spot for wayfinding signage, but what if you have free space in the form of windows? Custom window film is versatile and can serve as a type of wayfinding signage. It works well for glass office doors, windows, and conference rooms. Along with providing directional or informational context, window film can also enhance privacy and improve efficiency. 

Wayfinding Signage for Your Business 

With so many types of wayfinding signs available, it’s not always clear which is the best choice for your business. Our signage experts can not only help you find the best solution for your budget, but they will also work with you to create a design that suits your style perfectly. 

ST Graphics, the space-enhancing specialists, would love to help you create a custom decorative film and graphics solution. ST Graphics is the largest 3M certified window film installer in the Midwest. We serve schools, business owners, designers, and architects in Ohio, Indiana, and Kentucky. Schedule a free consultation, and we’ll bring your space to life.